Align helps to add a layer of self-accountability and discipline. It’s easy, he says, to push the daily tasks you’ve planned aside in favor of what feels like unexpected little emergencies.
“But what does that say about how you view your own work?” he wonders. “If you thought your top priorities for the week were maximally important — if you really believed they were essential — you wouldn’t allow yourself to get distracted by other tasks. Align is masterful at drawing a direct line from each employee’s daily work to the company’s largest goals. When they understand how integral their day-to-day work is, they’re more likely to stay disciplined and to hold themselves accountable.”