Scaling Up Coach and President of the Louisiana Chapter of EO Erik Frank joins Wednesday’s Daily Dose to give tips on how businesses should engage with customers.

Erik says businesses are talking about the “New Normal,” but that normal is different for customers than it is for business leaders. Erik explains how the Customer’s Journey Map can help companies see what consumers are looking for and adapt marketing messaging for the new landscape. Erik also discusses how multiple forms of media can combine to power your marketing strategy.

More on Erik’s Coaching: Petra.com